Good Writing/ Bad Writing

Good writing reaches the audience. The audience can be reached by writing that conveys detailed imagery. Detailed imagery is important so when the audience is reading they can picture whats going on in their mind. Provocative writing also helps grab the readers attention. Staying focused and being creative helps to keep the readers attention once you've already grabbed it.
Bad writing is writing that goes off topic and is unorganized or hard to understand. Also if your audience can not relate or imagine it in any way they will lose interest. If you are trying to do creative writing and its dull then it's not creative or good at all.